Tools: Adobe Illustrator, Adobe Photoshop and Procreate
The Boba is brand new to the market and sells bubble teas in various flavours. The brand uses natural ingredients to make bubble tea.
Design Process
Logo design ideation including merging type with illustrative visuals and hand lettering.
Logo Variations
Testing on adjustment of letters and shades of colour.
The colour schemes for the brand are orange and pink. These colours show that the brand is energetic, independent and approachable.
Final Designs
Illustration of bubble tea featured in the delivery box and loyalty card.
Instagram Post template